I’m glad we have companies helping to push the envelope and try new things. I may not always like the direction they take things, e.g., the Unity desktop turned me off for a few releases, and I always seem to run KDE since gnome went off the rails (imo), but it doesn’t hurt anything and the whole ecosystem is probably better for it. If it hurts then people move to alternatives and hopefully Canonical backpedals, or people move on and Ubuntu withers.