Sometimes it will be $1099 $899 but they may use subpar quality for Black Friday models compared to standard models.
Like TVs for example, certain models that are discounted on Black Friday have lower quality displays, fewer HDMI ports, cheaper speakers, etc. when compared to the “standard” model from the same line, and the ads will downplay or obscure the exact model number so you think you’re getting something better than you are when you look it up.