“Hipsters and coffee snobs” aren’t the target audience and the vast majority have probably never tried it. It’s a flex for rich people that have more money than sense.
Tried it in Bali and it wasn’t that expensive at all for a cup. It tasted weird though, could tell it had the taste of something that had been digested. 4/10 if I’m being generous, the teas there were great though.
I read once that a major reason the coffee is supposed to be good, is that the animals (in the wild) tend to seek out the ripest, healthiest coffee beans to eat. They’re abundant (prior to human intervention), so why settle for less?
But then we cage them and force-feed them whatever, so they’re just medium (or low) quality beans to start with. So even if you look past the cruelty, it’s not even the quality of coffee the reputation suggests.
Iirc correctly the monkey cats ( or however they are called ) actually just prefer a specific coffee plant that is more rarely used as the ones used for the vast amount of coffee in the world ( e.g. robusta or arabica). However, if the beans of this variation are used directly, it tastes exactly the same. There is a scientific paper about this. Long story short: people are drinking shat out coffee for no good reason. What is even worse, it is tried to hold these monkey cats in cages to produce more of this coffee. Again for no good reason. But people fall for the marketing pr gang that the coffee is handpicked by those animals, digested and shat out and they would not go for “yeah we need just to use another plant” because it wouldn’t be so exklusive anymore…
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