Yeah, this guy didn’t have a leg to stand on. There’s an independently owned cafe opposite sarhole mill (inspiration for “the shire”) on the street JRR Tolkien grew up on called “the hungry hobbit”. It’s been called that since 2005 - before the release of the hobbit film. A production company sued this tiny sandwich shop, sitting on a roundabout 3 miles south of Birmingham for the unauthorised use of the word “hobbit”. That was completely egregious imo. It’s now called “the hungry hobb” - they just took down the last two letters on the sign. I really should grab a sandwich from them one day.