A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a...
Except the device is already in your home, and most people leave their account logged in. That’s basically like you inviting someone into your house, they hang out in your spare bedroom…and they’re still there. So no need to re-grant consent to a situation that hasn’t changed. Unless you mean it auto-logs out (or you log out) and have to re-grant consent then? Most do require consent on logging in, and the average consumer would hate having to log in every time and would probably use weak passwords because of this.
But, you can at least kick them out (revoke consent).
I just don’t see how a proper law/regulation would fix/restrict this, except to make certain personalization attempts (targeted ads) illegal.
Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads (www.404media.co)
A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a...