Brilliant phrase! I’m an archiver myself partly because it takes me ages to watch things, and partly because some things get returned to again and again. I could definitely do with a cull, but it’s easier to commit to more storage.
It’s a study. People are normally paid to participate in studies because otherwise no-one would bother doing them.
It’s not meant to change the city overnight, it’s a study to test how people’s behaviours change if they reduce the number of cars they own, which is what we want (ideally to zero, of course).