Either marketing itself, i.e. make the company seem more approachable by openly asking for feedback, but then mostly ignoring it. Or genuine attempt at optimising their process to improve customer satisfaction.
The middle is what usually happens if people are on the verge of breaking even. Then it’s immensely stressful, because they have to switch jobs otherwise. And where to do you go if you are uneducated and have experience in nothing else but streaming? While being not successful at that.