Not sure this is what you’re asking but it’s a thought I have had.
Let take a creative job like writing for a tv show. They will hire writers that have various background and they will pull from them with interesting scenarios and ideas.
I always though that there is a nearby endless amount of random people just going about their life that might have amazing ideas for shit. They will never be a tv show writer because their an accountant or a teacher or whatever. However, they might have a ton or even one really great idea.
Me and my wife like to get high and pitch ideas back and forth. When we have a good one we put into a google doc. They’ll never see the light of day but I’m sure I’d the right person had access to them they could make them into something great.
I guess my point is there is a huge untapped creative bucket of “regular people”.
I have a deep love for Halloween season. I always wanted to get a waterphone. They are just a little to expensive for something that would 100% be a novelty.