They usually do it around the end of November or beginning of December, so a lot of people are just receiving theirs and sharing them now.
It’s one of those things people will talk about for a week and then completely forget about until next time. I honestly think it’s fun to see everybody’s results.
I’ve been on the receiving end of that before too, at one of the first companies I worked for. It blows, but it taught me a good lesson about what to expect from employers and where to set boundaries between work and life.