Brand recognition is monetizable when you can apply it to other products. People like Apple computers; plop the logo on a phone and they’ll be predisposed to buy an Apple phone.
But Twitter doesn’t sell anything else. There aren’t going to be any Twitter-branded products that try to monetize the brand. So what’s the value of the brand lost by changing the name to “X”?
Twitter isn’t losing users, it’s gaining them. They may be losing advertisers but “branding” doesn’t really have anything to do with that. Advertisers go where the eyeballs are, brands are otherwise meaningless to them.
Anything’s possible, but if you really want to make money off a life insurance policy, you need to insure someone who has a high-paying job. The actuarial value of the insured’s life depends on the income they’re deprived of when they die. Children don’t have jobs, so their actuarial value is pretty low.
Brand X (lemmy.world)
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