What? This makes so little sense I don’t even know how to proceed. It’s an expiration date.
Source: I’m also Swedish like OP and frequently shop at ICA - the biggest supermarket chain we’ve got, who also have their own line of products which are baked/cooked/prepared and packaged centrally and sent out to ICA stores all over the country. Those bagels are one of those products.
I’ve been trying to think of an example, the only one I could think of is “assault rifle”. In Swedish, where we contract words, it would be “assaultrifle”, so it’s clear you’re not encouraging someone to beat up a rifle.