Do you have a source for these claims? No one is smoking cigarettes for the taste, nor is “bad taste” a common reason for anyone to quit. Smoking is both a chemical addiction (nicotine and such) and a psychological habit (place and timing, having something in the mouth, forced breathing exercises, etc).
If we really wanted to hinder big tobacco, they’d start requiring producers to document all their ingredients, additives, and processing methods.
Menthol cigarettes just make it easier to get cancer than plain ones.
Were you a smoker, and did you ever smoke menthols? Menthols give a bit different feeling, but I wouldn’t say it’s that much “easier” to smoke.
The EU did the same thing to ban menthols a couple years ago, and yet I can still go to the store and buy cigarettes with menthol taste. These new fake-menthols surprisingly feel even smoother to smoke than classic menthols, but it’s still not a big difference compared to unflavored cigarettes IMO.