I think he’s referring to the last battle where everyone basically agrees that they are all doomed unless Frodo is still alive and has the ring so they decide since all hope is lost, they’ll put all their men on the front line in the hope of buying Frodo an opportunity to get to Mt Doom. But I think most of them only go along with it because they know they are pretty much gonna die either way.
I don’t think it’s saying to stop using the Internet, just that if you’re talking to someone preaching to avoid Amazon retail purchases to avoid giving them money with the goal of bringing down the company, pointing out the fact that only avoiding retail but still using websites that are hosted on AWS is hypocritical. It’s hypocritical because they will then start making excuses about why they won’t stop using those websites, which shows that they only care about “fighting” the evil of capitalism when it’s convenient (or only mildly inconvenient) for them.