“I can spend a ton of executive function thinking about and preparing food in a way contrary to what the food industry and their advertisers, food engineers, psychologist, etc., try to get a person to do while having only a slight chance at losing weight if I’ve already gained it. I’ll probably do so by getting involved in the super scammy diet industry.”
Vs
“I don’t want to spend that much of my life thinking about, preparing, tracking food (maybe because I have an eating disorder/medical issue/mental health issues, maybe because it’s just not worth it to me)”
It’s also not just a choice, it’s dozens of choices every day, forever.
You’re way oversimplifying it. We’re not going to magically get better humans, so maybe changing the systems would be a better way to get results than relying on people and industry to change their behavior (which is obviously not working).
Does the remaining 1% get resold by shady people in back alleys? “Hey you, you want a deal on 1% of some produce from a farmer’s market? Fell off the back of a Prius.”