I would love to see reddit succeed, but at the end of the day they have chosen to close of valuable user created information to the internet and declared they they alone possess the right to sell the stuff you freely contribute.
They are shitbags and the company deserves to burn. Bring back forums.
Reddit could slim down management as moves toward an IPO
Thomas Maxwell
Reddit is preparing for an IPO amid controversy surrounding changes to its API.
Reddit employees say the company has a bloated leadership structure with too many managers.
Staffers were told earlier this year that they'd need to do "less but better."
As Reddit prepares for an initial public offering that could come by the end of 2023, it's looking to flatten its management structure, and employees say the company has become bloated with executive- and director-level employees.
Reddit filed for IPO in December 2021, when demand for new tech stocks was at a fever pitch. It said it surpassed $100 million in advertising revenue in the second quarter of 2021. It has also made large investments in artificial intelligence, acquiring the machine-learning startup Spell in June 2022 to help customize ad placements.
Since then, demand for tech stocks has dropped. Reddit laid off 90 employees in early June as it aims to reach profitability. Its revenue growth has slowed, The Information reported.
To prepare for the intense scrutiny of the public markets, Reddit is whipping itself into shape; managers told employees in product earlier this year that the goal was to do "less but better." Part of the mandate could include slimming down middle management.
Reddit is also examining areas of its business where it could squeeze costs. It recently announced a controversial decision to charge for access to its API, or application programming interface, which enables developers to build tools that connect to Reddit. It argued that it couldn't support third-party apps that use Reddit's content but don't provide any money in return.
Insider spoke with five current and former Reddit employees, who requested anonymity as they were not authorized to speak to the press or had signed nondisclosure agreements to receive severance. They described some leadership moves and road-map changes that caused what one employee described as "thrash."
The 18-year-old social-media company has long had a culture of "trying to do too many things and doing them really poorly and not finishing them at all," the same employee said. Internally, they said, the company would now focus on "having a simplified product plan and sticking to it."
A Reddit representative declined to comment on this story and pointed to a blog post about the company's acquisition of Spell.
A flattening at Reddit
Reddit executives presented a distribution of managers to direct reports during its last quarterly leadership summit in May in New York City. The distribution showed that many managers oversee four to six people. Managers who attended the summit told employees that leadership suggested the company would in the second half of the year consolidate teams with managers overseeing fewer than six employees, two employees said.
Employees say this could mean more managers may leave through managed exits.
Reddit is not the only tech company flattening its leadership structure. Meta CEO Mark Zuckerberg said earlier this year that the company would reduce its number of product managers and directors to make it more efficient. Meta had given managers the option to be demoted, with the expectation that many would choose to leave. Shopify has also tried to flatten its organization.
Lost trust in leadership
Reddit employees said they lost trust in leadership after a series of missteps. For example, they said they were repeatedly told before the company conducted layoffs in June that layoffs wouldn't happen.
Product road maps changed in May as the company focused on the API changes and on boosting content creation by users.
The recent change to charge for access to Reddit's API also led to protests from moderators. While many employees supported the API changes, they said Reddit's moderators deserved credit for helping grow the site. A former employee who left in April argued that company leadership should have invested more in supporting moderators and that building tools for Reddit's moderator community "has never been a priority" for leadership.
"Reddit has long had staff who have worked hard to provide a better mod experience, but the will to improve this has never come from the top, and Reddit has yet to fund them to the extent they need to," one employee said.
Illustration of a Reddit logo on a mobile phone with a laptop behind it
Reddit.
Getty Images
On top of that, Reddit hasn't been able to fully integrate Spell's technology since its acquisition, two employees familiar with the matter said. One employee described Reddit's CEO, Steve Huffman, as having pushed through the acquisition despite opposition from vice presidents and directors, as well as bringing its founders as vice presidents and directors "despite Reddit not needing more of either."
Leadership shake-ups
Reddit had some leadership changes earlier this year. Jack Hanlon, who was the vice president of feeds, AI, search, and data, parted ways with the company in March, he and the company confirmed. Hanlon led product and engineering for several areas of the company, including machine learning and data science.
In May, Reddit's head of data science, Jose Lobez, was replaced by Tyler Otto, who'd joined Reddit from Hipmunk, a travel website Huffman founded.
Three employees described Lobez's departure as a surprise, as he was well liked within the data-science organization. "He basically grew the data-science organization himself — a big cultural figure internally," one said. They described Lopez as "pretty open both with reports and about the org as a whole," adding that he "helped deal with interorganization disputes pretty well."
On top of that, Reddit hasn't been able to fully integrate Spell's technology since its acquisition, two employees familiar with the matter said. One employee described Reddit's CEO, Steve Huffman, as having pushed through the acquisition despite opposition from vice presidents and directors, as well as bringing its founders as vice presidents and directors "despite Reddit not needing more of either."
Spez's hatred for 3ed party apps being successful and LLMs scraping reddit data is clearly based on his failures and jealousy of other people succeeding.
It shows how bots were there all the time posting adverts and paid posts anyway. One of the reasons to limit API is other companies were using them to advertise (hidden as a comment or post) without paying the piper.
@fivezero Holy shit that is one top heavy company. No wonder they haven't made a profit. I'm done with f u/spez but it will be entertaining to watch him continue to devalue the company. Fidelity downgraded the value and who knows what the Chinese investor Tencen thinks. It will be delicious to watch spez screw up his IPO. Desperation has gripped spez and its getting worse.
@BraBraBra I’ve heard people say that. I’m aware that there have been previous reductions in value. My experience is that investors have the best access to a company’s information, often in real time in a situation like this, so I think the investors are baking in any user loss and loss of revenue even if they are not publicly admitting it.
So, is Spez finally beginning to realize just how badly Reddit shat the bed here then? Ha, good luck to them, their insanity just spawned eventual competitors and made a LOT of their userbase realize many things about Reddit that they weren't happy with at all.
Enjoy watching your site and it's IPO slowly collapse then. Time for something better.
Someone (presumably at Reddit, but there's no hard proof of that), has recently begun using a large number of dummy accounts and what appears to be ChatGPT to post pro-admin, anti-protest comments across the site, and give them a lot of upvotes. Someone figured this out and posed evidence of it to /r/programming. Shortly after that thread reached the top of /r/programming, the subreddit was abruptly closed by the site admins, which is extremely suspect to say the least.
I met a traveller from an antique land,
Who said—“Two vast and trunkless legs of stone
Stand in the desert. . . . Near them, on the sand,
Half sunk a shattered visage lies, whose frown,
And wrinkled lip, and sneer of cold command,
Tell that its sculptor well those passions read
Which yet survive, stamped on these lifeless things,
The hand that mocked them, and the heart that fed;
And on the pedestal, these words appear:
My name is Ozymandias, King of Kings;
Look on my Works, ye Mighty, and despair!
Nothing beside remains. Round the decay
Of that colossal Wreck, boundless and bare
The lone and level sands stretch far away.”
That’s really all on Steve Huffman. He had years to prepare Reddit for profitability and an IPO. He was caught swimming naked when the proverbial music stopped, and he went for the low-hanging fruit (killing the costly API) with nothing but scorn for the dissenting voices.
The board should have fired him after the stealth edits debacle. This guy has no business being a CEO.
I really just do not get why he thinks Elon Musk has it right idea, only isn’t going far enough. And it’s the board has just decided in for a penny, in for a pound and are determined to stick with him even if Reddit burns to the ground. I wonder what metrics they’re seeing that we aren’t, besides dollar signs.
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