It’s almost like there is no rule when pronouncing acronyms and people choose to pronounce them however sounds best to them. How do you pronounce the U in SCUBA? How do you pronounce the two As in NASA? The A in BASE jumping? The O in POG juice? The O in SONAR? The I in SIM card? The A in LASER? None of those are pronounced like the composite letters, so why is GIF so rigid?