And the early explosion of bundle sites. Fanatical was BundleStars, Indie Gala, and ton others that had weekly, then bi-weekly and then seemingly daily bundles.
Checked last night. Since installing the Epic Game Store (pause for seething hate) I've acquired 156 games. Haven't paid for a single one. While most will probably never get installed/played, there's some great games in there. BioShock series, Civ6, KSP, Surviving Mars, etc.
They make no losses, really. The people who pirate, either can’t afford it or can’t access it, or are done with the bullshit and taking a political stance to disengage. They were never among their customer base, anyway.
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