Oh man I was waiting for this to come around again. Whistling hippies, Australian cowboys, and blokes who scream so loud they have to hold their hat down.
Out of curiosity: what do they actually do if you do outward streaming? Do they come to your seat and tell you to stop? Or do they bill you more? Or shut you off?
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
So currently we are on step 2: abusing their users. When they start abusing the business customers as you suggest, they will be on step 3 and one step closer to death.
I agree with a slight caveat. You’re right that the internet of today is more forgiving of platforms that enshittify. “If you want a picture of the future, imagine a boot stamping on a human face – forever.” -literally 1984, where the boot is advertising and the human face is consumers’ attention.
So we may be stuck at phase 3 for a while, where the consumers and the businesses are getting screwed over by internet platforms. But although the technological environment is changing more slowly, it’s still changing and “with strange aeons even death may die”. When the platforms inevitably die, enshittification will be part of the analysis why.
Of course in the meantime the internet platforms make money for one set of people, and other people’s lives are made crappier because of it.
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