Whenever it occurs in spoken conversation, I call it X to highlight the absurdity of the rebranding. The other person either needs an explanation or a few seconds to figure out what I mean.
I listen to NPR regularly and their people seem to like saying “Twitter, which is now known as X.” I dunno why though. I guess if someone doesn’t know?
I cal it “The thing formerly known as Twitter.”, because it’s short and to the point.
Just like when Musk tries to explain one of his many lies, like why the self driving cars he promised would be ready in 2017 haven’t arrived yet.
Also it doesn’t really matter if we call it a failed banking app, or a failed video app, or a failed message app. All of those are true. But it’s shorter and easier to just call it “The thing formerly known as Twitter”. Then everybody knows what you are talking about.
But what platform is it really? Video? Banking? Or what Twitter used to be? IMO it’s no longer a well defined platform as much as it’s just a “thing” that is whatever Musk dreamt up last. It used to be Twitter, but it isn’t even that anymore.
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