YouTube's anti-adblock rollout has finally arrived for Firefox users

I’m sure many of you are already aware that YouTube has been rolling out anti-adblock detection for Chrome users for a few weeks now.

Today, as a long time Firefox user with the fantastic uBlock Origin extension installed, I got my first anti-adblock popup on the platform. Note that this may not happen to you personally for a while, but it is inevitably coming for everyone.

Thankfully, the fine folks at uBlock Origin have already advised a simple workaround (on Reddit, yuck!) which I will duplicate in a simplified form below for your convenience. I have tested it on Firefox and it is working fine for me (so far).

PLEASE READ AND FOLLOW ALL OF THE INSTRUCTIONS IN THIS POST.

  1. Update uBO to the latest version (1.52.0+) . <== The extension itself, for technical improvements. You do this in your browser.
  2. Remove your custom config / reset to defaults. <== This means removing your custom filters (or disabling My filters) and disabling ALL additional lists you’ve enabled. It might be quicker to make a backup of your config and restore to defaults instead.
  3. Force an update of your Filter Lists. <== This is within the extension. Lists are what determine what’s blocked or not. How to update Filter lists: Click 🛡️ uBO’s icon > the ⚙ Dashboard button > the Filter lists pane > the 🕘 Purge all caches button > the 🔃 Update now button.
  4. Disable all other extensions AND your browser’s built-in blockers. <== No need to uninstall, just disable them. They might interfere with our solutions.

Make sure you follow all 4 points above. If you’re seeing the message, it’s likely due to your custom config (either additional lists or separate filters in My filters).

Restarting your browser afterwards may help too.

Once you’ve gotten rid of the issue on default settings, you can slowly start restoring your config (if you really need it). Do it gradually, to easier find out what was causing the issue in the first place. Once you find the culprit, simply skip it in your config.

If you want to use Enhancer for YouTube*, you have to* disable its adblocking*.*

May the force uBlock Origin be with you!

Update

Just wanted to mention a few things that have been pointed out in the comments:

  • There are quite a few projects that provide an alternative ad-free front end to YouTube. These include Invidious, FreeTube, LibreTube, Newpipe, Revanced, and I’m sure there are several more options I’ve missed. I don’t have any particular preference really but I routinely use NewPipe on my cellphone just because I tried it once and couldn’t be bothered trying all the others.
  • In step 4 listed above, to clarify, afaik you only need to remove adblocker extensions (if you have more than one installed) that might conflict with the uBlock Origin rules and trigger the anti-adblock, not all extensions.
  • If you hate non-stop ads but want to support your favorite content creators then be sure to give them some love on Patreon or whatever alternative options they provide. Creators typically make only a tiny, tiny fraction of what YouTube makes in ad revenue, assuming YouTube doesn’t just outright steal the lot, and it’s a shitty business model that’s ruining the internet. Even if you watch the ads, you’re only supporting YouTube most of the time, not the creators.
jsdz,

I’ve just noticed that this is in c/piracy. I suppose there’s lots of interest in the story here and everywhere else, but I’d just like to remind you all that ad-blocking is not piracy.

moralesformiles,

People interested in piracy are also interested in ad blocking. Seems relevant to me.

AOCapitulator,
@AOCapitulator@hexbear.net avatar

Ads make you pay with your time,

Yar me harties!

zaknenou,
@zaknenou@lemmy.dbzer0.com avatar

c/piracy is just c/useful, the only community on lemmy where you are actually getting something useful.

Contend6248,

I do think it is piracy, for me piracy is taking what you want exactly how you want it and don’t ask for it, absolute freedom.

We small people don’t have the possibilities as the rich to save much money with tax tricks or anything similar, so this is how we’re compensating.

I rather have piracy seen more positively than distant certain areas from it. Just my opinion.

JustCopyingOthers,

I wonder what made youTube decide to fix this loophole? These days the vast majority of people use phone apps or smart TVs to watch. The number of people using Firefox plus ad blockers must be quite small and it’ll be a constant effort to keep updating their anti ad block algorithms.

oyenyaaow,

maybe this problem is more than it really is, maybe youtube really really needs eyes on ads.

ExLisper,

Maybe they want to start pushing ads harder and are afraid that more people will discover ad blockers? Once people switch it may be harder to bring them back. So you first close all the exists and than start increasing ads per minute. Because where will everyone go? There’s no where else. Ad blockers are the only option really.

jherazob,
@jherazob@beehaw.org avatar

A LOT of companies have pushed hard on the enshittification pedal lately, apparently it has to do with interest rates or something like that, i guess it also affects Google

Schadrach,

The number of people using Firefox plus ad blockers must be quite small

Hmm, apparently either it’s not fully spread to all users yet, or AdGuard + MalwareBytes gets around it automatically. Of course, I also run Anti-Adblock Blocker, Bypass Paywalls Clean and Sponsorblock so it could be one of those stopping it from bothering me either.

artaxadepressedhorse,
@artaxadepressedhorse@lemmyngs.social avatar

They’re probably just trying to prevent any user momentum away from Chrome from gaining traction. Ensure there remains no better options for the people who don’t care about privacy or ethics (which sadly is the bulk of ppl)

Boozilla,
@Boozilla@lemmy.world avatar

Pure speculation on my part, but large corporations like Google always have endless meetings full of people just looking for any kind of shit to justify their jobs. I figured it was inevitable before some goons there put their sites on ad blockers and am surprised it took this long. After all, those of us that use them (including me) are using their resources without giving them any revenue in return. (Well, that’s not entirely true, I was a Premium subscriber until they hiked the price again).

WhateverWorks,

I fucking hate that pop up so much! Youtube is so pushy about premium, dear god! I honestly wish a rival could rise up to Youtube because I’m absolutely sick of their bullshit.

Thorny_Insight,

First I only saw screenshots of others getting it. Then I got it once, cleared the catche, updated and hoped for the best. The next day I got it again. Today I’ve gotten it 4 or 5 times. I wonder what’s up tomorrow.

atyaz,

I still use yt but most of the good content is also on nebula so you can try that. But yeah there’s just stuff that people on post on youtube so you might be stuck with it for a while.

HawlSera,

The fact that nebula is paywalled is the reason why it’s going to fall

mindbleach,

So, Youtube’s dying.

Maybe not right now. Maybe not next year. But they’ve decided to make everybody miserable, for a “business” that still won’t cause enough misery to turn a profit.

Meanwhile creators are censored worse than broadcast TV. Nevermind the effective ban on swearing - they can’t even reference concepts without a surveillance program declaring that their latest video doesn’t count, even though they’ll still slap ads all over that bitch.

Those people have things they want to share with an audience that wants to see. Any middleman can either help, or become irrelevant. Bandwidth is cheap. Some creators are just in it for the money… but the money is bad, on Youtube, and it’s getting worse. Patreon is more direct and far less stupid. As with all these lumbering ruins of 2010s internet media, the network effect of being the default will keep them relevant for a while, no matter what they do. Twitter’s on fire and it’s still not dead. But its prospects sure aren’t getting better… and not because people changed.

People are sadly predictable. These idiot robots exploit that masterfully, to a point, and then act bewildered when more pressure stops making more money. Like they forgot we can just leave.

ExLisper,

WTF are you talking about? 99% of users watch YT with adds. It will not die because the other 1% stops watching.

Paradoxvoid,
@Paradoxvoid@aussie.zone avatar

Like legit, some of these comments are utterly deranged. YouTube has ZERO competition in the mass market consumer space, everyone else is a niche player, and it’s debatable whether YouTube even turns a profit despite that.

ExLisper,

What do you mean it’s debatable if YT turns a profit? They make billions a year in ads according to their reports. You think they are lying?

Paradoxvoid,
@Paradoxvoid@aussie.zone avatar

Revenue, sure - I don’t believe Google shares profit numbers for Youtube separately to the rest of the portfolio. I could be misinformed though.

ExLisper,

From a quick ddg it does. YT makes around 20 billion a year in ad revenue.

Paradoxvoid,
@Paradoxvoid@aussie.zone avatar

Again, revenue. They report revenue because it’s a nice big number, but it’s different to profit (which is why a lot of people suspect they don’t make much actual money, if any).

mindbleach,

99% of former Facebook users didn’t block ads - but they still left. They found other shit to do. People who’ve somehow never blocked ads still complain about ads. They still recognize how advertising shapes the things they like, and they hate it.

Nobody enjoys being interrupted with repetitive corporate bullshit. Nobody’s thrilled when three-minute videos get dragged out to ten minutes and one second, or when punchy edited conversations sprawl into rambling podcasts, or when recipes start with the chef’s life story. They don’t need to know why these things happen, to know they don’t care.

Even if, god help us, Youtube remains the video-hosting site - spacing out to hours of passive content does not have to be how people spend their time.

Epicurus0319,

And they don’t even censor the right people. They have these algorithms that keep on recommending videos designed to teach preteens that it’s “based” to:

  • be cartoonishly homophobic to the point that gays live in your head rent free
  • support the war in Ukraine because it hates gays slightly less than Russia does
  • feel entitled to sex, getting mad when a guy of another ethnicity successfully hits on their crush because they never made a move

Which then ends with them joining and donating family funds that aren’t theirs to Andrew Tate’s little incel cult, blasting the soviet anthem on the bus and then getting mad when nobody laughs and/or with gay kids bullied to the point of suicide.

andycarolan,
@andycarolan@social.lol avatar

@Flatworm7591 Many people will refuse to pay the high price of YouTube Premium or suffer through multiple pre and midroll adverts. It could lead to many abandoning the platform entirely.

I think the way forward is self or federated hosting. The time of YouTube may finally be coming to a close. @neil

jinarched,
@jinarched@lemm.ee avatar

If it comes to a point it’s very hard to avoid ads, I’m genuinely contemplating podcasts as an alternative.

andycarolan,
@andycarolan@social.lol avatar

@jinarched Podcasts are good. I consume quite a few on various subjects inc Paranormal, Music, Video Games etc.

Also, I would rather directly donate or subscribe to a creator I enjoy rather than going through YouTube as a middle entity that only feeds them scraps.

Sanrasxz,
@Sanrasxz@lemmy.dbzer0.com avatar

The time of YouTube may finally be coming to a close.

Yes, and Reddit is dead. This is delusional, simply not happening. YouTube is huge and a self hosted or federated solution won’t come even close. Lemmy instances had issues with user overload, and this is a Reddit clone. What do you think will happen with videos?

andycarolan,
@andycarolan@social.lol avatar

@Sanrasxz Yup, and Twitter was too big to fail.

baldissara,

What are the yt federated alternatives?

andycarolan,
@andycarolan@social.lol avatar

@baldissara There's not many, but Peertube is one of the better known ones. https://peertube.tv

artaxadepressedhorse,
@artaxadepressedhorse@lemmyngs.social avatar

I can’t justify a subscription bc my activity is very inconsistent. Sometimes I watch several vids on YT, sometimes I go long periods without going there, so I’m not gonna pay for something I don’t use half the time. If YT had a system where you could buy credits or something that don’t expire, then, depending on their cost, I could see myself actually paying to use their platform.

andycarolan,
@andycarolan@social.lol avatar

@artaxadepressedhorse That's a really good point, subs for people who don't use a service all the time are poor value.

The problem with YouTube is that they are one of the most overpriced streaming platforms out there. I imagine any credit system would be the same.

nicetriangle,
@nicetriangle@kbin.social avatar

So annoyed at how all these services keep degrading for users. I was happy to pay for premium light. I don't need download/music/etc I just wanted no ads. Simple as that. The price was fairly reasonable and I would have kept paying it. Now they got rid of the premium light and I have to pay at least 50% more for additional things I don't and will not use.

Alright then, well you lost a customer and I'll just use AdBlock. And if you somehow figure out how to disable that, I'm just going to find content somewhere else. I'm fucking sick of ads. I'll pay a reasonable amount to remove them. But I will not be continually wrung out for more and more money. Just leave me alone.

NaoPb,

Same here. I would have been tempted to pay for premium light but they removed that, and I’m not paying extra for things I don’t use.

skullgiver, (edited )
@skullgiver@popplesburger.hilciferous.nl avatar

deleted_by_author

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  • Ser_Salty,

    I didn’t mind the ads back in the day, like 10+ years ago. They were ads for cars, cleaning products, food and drink, movies, games, theme parks, shit like that. Regular products, wasn’t really any super scummy stuff there. Now half the ads are scummy mobile games designed to cause a gambling addiction, impersonation frauds and scams, crypto doubling scams like it’s fucking Runescape, and a whole bunch of other shit that is actively harmful or brainrotting. I don’t mind seeing a funny little fox selling me laundry detergent, but the fart-piss-and-shit mobile ads are just genuinely revolting. If YouTube wants to make me watch ads, they should have some standards and vetting processes for those ads. Like, I still listen to the radio. I hardly notice the ads there because they aren’t actively making me feel worse physically for having listened to them. Very rarely I’ll watch regular TV and, again, don’t really mind the ads there 90% of the time.

    And that’s not even touching on what the creators actually get from the hours of my life I would end up watching ads. If you donate 2 bucks to your favorite creator or sub to their patreon or whatever, you’ve probably given them more money than they would get from your ad views in a year. It’s not the loss of adblock revenue that’s making so many creators take sponsorships, it’s the lack of revenue in the first place.

    Nommer,

    Hey Google, maybe you assholes should realize that if people are willing to jump through this many hoops to not watch ads then maybe you should realize that ads are the problem, not users. Nobody wants ads shoved down their throat so kindly go fuck yourselves. Advertising is a cancer. I’ve been trying to convince people how dangerous attention grabbing billboards are but nobody seems to care.

    mrmanager,
    @mrmanager@lemmy.today avatar

    But hey, richest company in the world need to eat ok?

    /s

    cows_are_underrated,

    There’s no fucking way I gonna watch a 20 seconds ad for a 10 seconds video.

    Amends1782,

    They could not possibly care any less , sadly

    stewie3128,

    I pay for streaming services where I don’t want to see the ads - which is to say, every streaming service I use at any given moment. I hate ads.

    If I can’t get media ad-free, to the high seas it is.

    Website ads, though, can go to hell in my opinion. There’s no good way to let a tasteful amount through with negligible impact on pageload speed. I subscribe to a few newspapers, but for everything else there’s uBO.

    I consider myself lucky to be able to pay my way out of the problem right now. Until I was in my early 30s, I never paid for a single piece of software or media, simply because I couldn’t afford it. I did FOSS where I could, but, still…

    Now that I can afford to pay for the things I use (and frequently write the expense off to my business), I haven’t ventured into international waters for years. Hopefully, “voting with my wallet” and financially supporting the software and media I use can go some distance to preventing more draconian DRM from being imposed.

    Although everyone needs to get paid for their work, I’ll never begrudge anyone pirating something because they can’t afford it. I’ve been there, and wouldn’t have been able to advance in my field without doing so.

    CanadianCarl,

    Google won’t be coming on lemmy to read your rant. They just want more money.

    Yerbouti,

    Firefox, Ublock on macOS and no adds so far. We’ll see about my Linux PC when I get home. I will leave YouTube before they force mw to watch add.

    codeddji,

    Followed the exact steps mentioned above once I got that msg from yt. It now works !!

    AOCapitulator,
    @AOCapitulator@hexbear.net avatar

    If YouTube stops my adblockers working the only thing, and I mean the ONLY thing it will mean, is I’ll never watch another YouTube video as long as I live

    Fuck you google

    CentreForAnts,

    They probably don’t care as they weren’t making money off you anyway ¯_(ツ)_/¯

    ChuckEffingNorris,

    That’s what they want. Consume ads, pay or stop using bandwidth.

    I am unsure how much they care about views when so many have adblockers. It will be a useful metric when the huge majority can not block ads.

    khorovodoved,

    Alternative solution: Since YouTube disabled all ads in Russia, you can just use russian vpn/proxy for the most effective YouTube adblocking possible.

    Golther,

    Wow! What a great idea! What could be better than routing all your traffic through a Russian VPN provider and probably bypassing sanctions? What could possibly go wrong?

    RuthlessCriticism,

    Just for the sake of clarity, what exactly do you think will happen?

    egonallanon,

    Might get drone stoked to protect American interests.

    silent_water,
    @silent_water@hexbear.net avatar

    lol the US security apparatus is bad but it’s not that bad. you might get put on a watchlist though.

    MaxPower,

    Nice try, Roskomnadzor

    potemkinhr,
    @potemkinhr@lemmy.ml avatar

    This one’s hilarious, but that one’s not gonna work for long as they will axe almost all non-government approved VPNs

    Administrator,

    Thanks for a solution that nobody will ever use

    AOCapitulator,
    @AOCapitulator@hexbear.net avatar

    Im imagining any russian person who sees this comment just smiling smugly

    lobodon,

    Decided to start using Freetube on desktop, Newpipe on mobile. It works!

    0x2d,

    Also try yewtu.be (Invidious instance)

    LarrytheLobster,

    Because I was thinking about setting up a pi-hole, I was wondering if anyone knows, the anti-adblock can also detect that?

    jherazob,
    @jherazob@beehaw.org avatar

    PiHole very explicitly doesn’t touch Youtube ads, because at that level it cannot distinguish an ad from a video, it must be done at the client, so at a guess it will make no difference

    yournamehere,

    I just replace youtube.com with piped.video all the time

    Nobody should ever share data with american corpos - there is no example where corporations harvested data and anyone but the shareholders benefited. So for me it feels like a win whenever they fail.

    trailing9,

    Do you know who is running piped.video?

    lemann,

    github.com/FireMasterK (the piped repo admin)

    HappyFrog,

    I just wish I could sync my history to different devices :/

    lemann,

    I thought the piped accounts did exactly that, or is it only playlists that sync?

    InternetTubes,

    I mean, I saw the warnings, but still could close them and keep watching them. Still, I ended up getting Premium to support YT streamers I watch without ads. It’s either that or that YouTube dies with a domino effect on the industry of small time streamers. I watch it far more than Netflix or Disney Plus, and have payed zero cents for the convenience of adblock. I’ll still keep it installed to use with other Google accounts, but I have no problem paying.

    I can understand the people that are angry because a service that has been free for so long begins charging, but don’t be disingenuous and begin saying that the service doesn’t cost anything to maintain, or worse, that the whole business model is nonviable when it’s asking about the same for premium as other streaming services that have been having no problem existing, specially when the money coming out of those services should be in recent memory considering it was one of the major points regarding the writer’s strike (getting a cut from streaming).

    Goodman,

    I don’t mind paying either, but I think that premium is just a bad deal.

    InternetTubes,

    It only seems like a bad deal because everything we’ve been getting has been free so far and the content isn’t coming from major Hollywood producers. It’s about on par with Netflix and Disney+, except we consume a lot more of YouTube. I’m pretty sure they are also taking into account that some people will continue adblocking. They need a lot more moderation than Netflix of Disney+ and they have a lot more load on their servers and consumption per user.

    As an aside, people can downvote all they want, but if they are really going to push for this, they might better spend their time searching for alternatives that won’t domino alongside YouTube if this is countermovement is really going to be a thing.

    chicken,

    YouTube dies with a domino effect on the industry of small time streamers

    If YouTube died, people wouldn’t stop streaming, it would just boost competitors and/or open the possibility for new platforms to come into existence.

    InternetTubes,

    Oh, and regarding the “Update”, most of those are still relying on YT hosting, and the independent exceptions aren’t dealing with even a fraction of the bandwidth or moderation costs, never mind actually paying content creators for their content. Yes, this is a piracy community, I just tend to mind it more when the content creators being affected aren’t Hollywood.

    vodkasolution,

    It’s said no one said users could move to other platforms like dailymotion - I know it’s irrilevant nowadays compared to youtube, but from time to time I find good videos there

    oyenyaaow,

    Louis Rossman said in one of his video that at his views level it would cost him ~10k a year to host outside of youtube.

    Blackmist,

    I think any popular video platform will do the same shit. It’s just expensive to host on a large scale.

    Realistically, we need a good P2P solution for this so everyone “pays” for the videos they watch with a bit of their own outgoing bandwidth.

    Having the viewing platform paying the content creators is a bad idea. It’s mostly led to the video equivalent of spam, and looking around YouTube, it doesn’t stop them filling their own videos with ads for godawful exploitative mobile games anyway.

    You could even have a Tubarr torrent thing that automatically downloads stuff to your Jellyfin server from your subscribed content creators.

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