There was once a dumb-crooks news story about some burglars who broke into a house, found an urn labelled Charlie and snorted the contents, thinking it must be cocaine. It was, of course, the ashes of a pet dog named Charlie.
Gentrified takes on junk food with gratuitously expensive ingredients that are a slightly more subtle equivalent to just sprinkling everything with gold leaf like in 1990s Moscow or somewhere (“Our Southern-fried hog jowls come from rare heritage-breed hogs sourced from a tiny family-owned farm in the Outer Hebrides”)
It makes sense. A military is only as good as its logistics, and the US’ forward bases are the tips of very long spears, dependant on a lot of logistics. So you need to have the means to have a continuous pipeline of supplies to each outpost. In peacetime, you keep that open by supplying the troops with burgers, tacos, XBox games or whatever; if the shit does hit the fan, all that capacity can be diverted from tortillas and patties to ammunition, drones, amphibious landing craft or whatever, at short notice.