wouldn’t be the nastiest nor most unhygienic thing humans do willingly on a regular basis by a lot. it is mostly just the idea that is quite uncomfortable.
they would get really close to 100% as selling themselves would only have the cost of running a website. But on the other hand steam makes it easy for people to actually discover indie games so if an indie studio sold their game only on their own website will lose on a lot of potential customers.
in what country do pizzas cost $30? edit: damn your pizzas are either huge or expensive, here in finland a standard pizza costs about 12€ and with 25€ you get heavenly pizza made with the best ingredients baked in a wood fired oven. And i thought food here was expensive