Bets on the next one?
MrFappy, I’m betting on just Axe. This is mainly based on what they do to fully dfinished programming already slated for their platform.
gnomesaiyan, 
HBO Minus
inspired, HBO Gone
torknorggren, MAX BO…smells like blockbusters.
SexyTimeSasquatch, I expect that Elon is going to buy them and just get rid of the useless Ma part of the name.
Potatisen, Xvideos
Pringles, We don’t need the vulgar discourse of X on the worlds favorite porn site.
DavidGarcia,
LEDZeppelin, What a genius idea, sir! It will be a utopia for free speech and block anyone who disagrees with us.
saltesc, Heh.
I just realised all those xLeoglasx and xSephirothx variants I grew up seeing in WoW and FFXI…one was probably old mate xXElonXx.
I bet he was an Alliance Hunter or Elvan Ninja and caused wipes
cypher_greyhat, Maximum Body Odour.
RizzRustbolt, XAM!
snooggums, 
Ex HBO
AllonzeeLV, Cancelled Max
battleshack, Disco War Max Plus
AcornCarnage, 
X
Mereo, For the life of me, I don’t understand why they rebranded themselves. HBO is such a recognized brand. I was confused at first about what Max was.
bitsplease, Based on my experience working with PR teams and executives - you probably had a bored PR team that wanted to do something that feels important or relavent, and they pitched it to the exec team in a way that made them feel all important and excited (they probably threw in the phrase “lifestyle brand” a few times), so they went with it against all reason
HurlingDurling, Because they have begun fucking over their customers and don’t want to associate HBO with that
Guajojo, Ding ding ding, we have a winner
phoneymouse, Agree. HBO is some high class, quality shit. Max is meaningless. I guess it corresponds with the CEO of Discovery channel coming in to wreck HBO in the same way he did Discovery.
Semi-Hemi-Demigod, 
Especially when one of their main competitors was called CineMAX
stevehobbes, Cinemax has always been owned by HBO. en.wikipedia.org/wiki/Cinemax
4am, Isn’t Max literally Cinemax’s streaming service, that merged with HBO Now to form HBO Max, and is now back to being just Max?
This is the part that was, for some reason, never communicated to anyone. HBO streaming didn’t rebrand, they were absorbed into Cinemax.
jaybone, (edited ) Didn’t Cinemax originally run a bunch of porn?
Next iteration should be CliMax.
EDIT I think back in the day it was jokingly called skinamax for that reason.
someguy3, One business analyst figures it’s a new guy trying to establish his mark and/or his midlife crisis.
TropicalDingdong, MBAs have to justify there existence some how
DumbAceDragon, 
It’s like Twitter rebranding to X. It’s extremely detrimental to the brand, but it makes some executive feel really good about themselves and that’s all that really matters apparently.
Amilo159, 
The only X I’ll ever recognise is my man X to the Z, Xzibit.
I just call the dead blue bird a Twatter now.
ChickenLadyLovesLife, Pimp My Streaming Service
hellweaver666, 
Y tho? The first rule of brand recognition is ya don’t fuck with the brand name!
AceFuzzLord, I’m betting they’re either gonna go with M or A, following twatter. Either way, we’ll have another service to mock for having an atrociously bad name.
FlashZordon, 
They’re pulling a Coke and they’re going to rebrand as HBO next year and everyone will cheer the brilliant move.
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