Why would they have to keep up with their appraisal? There is no downside to not doing it, other than not being worth as much if they want to sell or IPO, but that would be true even without the equity firm’s investment and appraisal. No law says they have to meet the expectations set by a single investor. There is no legal duty requiring a company to maximize profits or shareholder value.
However, even if such a law requiring them to maximize profits existed, it’s very reasonable that they would legally continue making the same types of movies that earned them that value in the first place. There couldn’t possibly be a requirement for them to change business strategies, else every company would eventually all end up in the same, most profitable industry. They’d all be selling movie theatre popcorn or something.
Laws? What the fuck are you talking about? You’re right in that their hand isn’t forced when making a business transaction such as this, but looking at it through the childish lens of “laws” is odd to say the least.
Our current strategy is making us worth a ton of money, so let’s change strategies to what all the companies that are losing are doing instead, so we can make money?
That Everything Everywhere All At Once, the most action oriented and commercial of their releases, made more money than virtually all their other releases COMBINED.
You don’t get how Hollywood executives work. They see Barbie being a massive success because people thought it was a smart and funny movie with a good message and decide, “this means we need more movies about Mattel toys!”
They have absolutely no understanding of movies. It sort of feels like a lot of them don’t even like movies.
I really hope they don’t abandon what made them great. They’ve become my favorite studio. Almost every movie they put out, I absolutely love or can at least appreciate the big swing. Movies like Lamb don’t get made by any other studio and still be able to be seen by most. I don’t understand this decision after how Everything Everywhere All at Once was received.
I don’t understand A24. Hereditary was a borderline comedy, Uncut Gems and EEAAO would work better as 20 minute shorts, and nothing happened in The Witch. They’re like the Marvel of hipster movies.
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